"Turkey Discover the Potential" is now on the sky

The new brand of Turkey will gain access to the whole world through Turkish Airlines.


Turkish Airlines will enable the potential of Turkey to be discovered on the sky by means of its plane designed for "Discover the Potential-Turkey”.


Mehmet Büyükekşi, the Chairman of Turkish Exporters' Assembly (TIM), mentioned the cooperation with Turkish Airlines, and he stated: “our planes ornamented with Turkey Brand will transport not only the people but also Turkey itself to the outer world”.


 “Turkey Discover the Potential”, the new slogan of Turkey which was created with the coordination of the Ministry of Economy and Turkish Exporters' Assembly (TIM) in order to represent the Turkish industry at high levels in foreign countries and to develop the perception of “Turkish Goods”, will convey its message to the whole world with the help of the plane of Turkish Airlines.


Within the scope of the project, Turkish Airlines had the slogan “Türkiye'nin Potansiyelini Keşfet – Turkey Discover the Potential” written on the airframe of Airbus A321-type plane registered to TC-JRG. It is aimed to draw the attention of international investors at different destinations and to invite them to make investments in Turkey with the help of this slogan written on the back part of the plane by using Turkish patterns. It is also foreseen that the contribution of Turkish Airlines, which was successively selected as “the Best Airlines Company of the Europe” for five times and which arranges flights to 284 locations in 113 countries (49 domestic flights and 235 international flights), will become the most efficient means for appealing the international investors.


'Turkey Discover the Potential' plane was presented in the ceremony held in aircraft maintenance area of  Türk Hava Yolları Teknik A.Ş. with the participation of Mustafa Elitaş, the Minister of Economy, Mehmet Büyükekşi, the Chairman of TIM, and M. İlker Aycı, the Chairman of the Board of Directors and the Executive Committee of Turkish Airlines.


Minister of Economy Mustafa Elitaş gave a speech in the ceremony, and he stated that 'Turkey Discover the Potential' is the product of an effective and comprehensive work, and he underlined that this project developed by means of an agreement concluded with broad participation would firstly introduce Turkey Brand, and then other Turkish brands.


Turkish Airlines will transport the world

Mehmet Büyükekşi, the Chairman of TIM, pointed out that it was time to announce the unity and the solidarity of Turkey to the whole word with one body, one heart, one slogan and one brand. He also stated: “We are a synthesis of the East and the West together with our geography and the heritage that we possess. We are not only a synthesis but also a bridge connecting the east and the west to each other. Therefore, our planes ornamented with Turkey Brand will not only transport the people but also Turkey to the world by means of Turkish Airlines”.


The world will discover Turkey's power

M. İlker Aycı, the Chairman of the Board of Directors and the Executive Committee of Turkish Airlines, emphasized that the placement of the brand on the plane would make great contribution to the promotion of Turkey within the scope of the project. Aycı remarked: “Two months ago, we also had the message “Invest in Turkey” written on the airframe of one of our planes and we invited the foreign investors to make investments in our country. And today, we have had the slogan 'Turkey Discover the Potential' written on one of our planes by ornamenting it with Turkish patterns. By this way, we intend and aim to draw the attention of the whole world from numerous different destinations where we fly into making investments in Turkey. Our plane named 'Discover the Potential', which is a strong message from Turkey to the world, will travel all around the world and it will draw the attention of foreign investors”.