İstanbul Will Be the Design Center of the World

TİM CHAIRMAN GÜLLE: WE WILL INCREASE THE EXPORT OF CREATIVE INDUSTRY WITH DESIGN

"Design Week Türkiye 2021", Türkiye's most comprehensive design event traditionalized by the Turkish Exporters Assembly (TİM), will start on Friday (December 17). Leaving behind countries such as Germany, the United Kingdom, the Netherlands, and Canada, the goal of Türkiye, which ranked 7th on the scoreboard, is to reach the top 5 in the Global Design Rankings.

Noting that Design Week Türkiye has a very important responsibility, TİM Chairman İsmail Gülle said, "Works of The Design İstanbul" of our Assembly continues rapidly. We have prepared a project in which we directly reflect all the gains we have gained from Design Week Türkiye. Within the scope of the project, from design competitions to the establishment of design streets, from design İstanbul museum to the creation of innovative workspaces, we discussed our work in a wide perspective. In addition to making İstanbul an important design destination in the world, we aim to improve the export of creative industries by increasing the export of design products."

The 5th edition of "Design Week Türkiye 2021", Türkiye's most comprehensive design event, will be held at Haliç Congress Center on December 17-18. Within the framework of the program, there will be 12 panels and conferences, more than 60 speakers, more than 20 exhibitions, installation arts, and workshops. The importance of design will be emphasized in the program which will also include names such as World Design Organization (WDO) President Srini Srinivasan, WDO Board Member Thomas Garvey, Architect, and Designer Alessandro Colombo, world-renowned designers Hakan Akkaya and Aslı Filinta will be present at the program.

Mentioning that Design Week Türkiye has received a lot of attention this year, İsmail Gülle, chairman of the Turkish Exporters Assembly (TİM), said, “Valuable domestic and foreign names, veterans of our sector came together to support this design ecosystem. Design Week plays an important role in our efforts to increase our added value and branded export in export. We advise our exporters to focus on quality rather than quantity.”

Türkiye targets top 5 in design

Gülle informed that Türkiye ranked 7th in the Global Design Rankings, beating countries such as Germany, the United Kingdom, the Netherlands, and Canada. Our goal is to take this success further in the coming period and to be among the top 5 countries. To achieve this goal, Design Week Türkiye assumes a very important responsibility. At the same time, the works of the project of the "Design İstanbul" of our Assembly continue rapidly. We have prepared a project in which we directly reflect all the gains we have gained from Design Week Türkiye. Within the scope of the Design İstanbul project; We discussed our work in a wide perspective, from design competitions to the establishment of design streets, from design İstanbul museum to the creation of innovative workspaces. With the project, in addition to making İstanbul an important design destination in the world, we aim to improve the export of creative industries by increasing the export of design products. In addition, we will keep the pulse of the design world with Design Ist talks with important designers from around the world throughout the year."

"We will move to a brand-new export strategy"

Underlining that a new era has begun in the global supply chain and that the export family has managed to use this break in its favor, Gülle explained, "We believe in the power of design to make this success sustainable. Because in this process, competition will not be price oriented. In the new period, design, sustainability, and value-added topics will be the factors that will determine our competitiveness. This suggests we must move to a brand-new export strategy focused on sustainability and technology, environmentally conscious, and high brand value. As TİM, we continue to prepare our exporters for all changing conditions in global trade."

The export will rise by design

“Now there is a Türkiye that designs, dreams, produces these dreams and exports them to all corners of the World”, said TİM Chairman İsmail Gülle, and emphasized that with Design Week Türkiye, they aim to contribute to this valuable design ecosystem and to further develop this culture throughout the country. Pointing out that they are behind all designers who are not content with what is available and dare to do more, Gülle said, "Because we believe wholeheartedly that we will create added value with them and develop with them. With our recent rising export figures, we see clearly; We are perhaps closer than ever to our goal of 'Türkiye Giving a Foreign Trade Surplus'. For this, we need to accurately determine how to create sustainable export and added value. Today, the way to increase sustainable export is through value-added production. The way of value-added production is R&D, innovation, brand, and design. Today, we consider the design from these four important elements. As TİM, we believe that Türkiye will rise with export, the export will rise with design."
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