TİM CHAIRMAN GÜLLE: WE INTRODUCE OUR VALUES TO THE WORLD
Turkish Exporters Assembly (TİM), operating to increase the worldwide awareness of Turkish export products and sectors, cooperated with BBC World News. BBC World News has produced three documentary productions on Food&Agriculture, Textiles&Jewellery, and Innovation&Technology. Türkiyes export products are introduced through films to the BBC's nearly 1 billion viewers on 4 continents.
TİM Chairman İsmail Gülle said, “As our exports increase, we are further advancing our targets. In 2021, we exceeded $224 billion and went to the next league in the world. In 2022, we increase our bar by exceeding 250 billion. In order to achieve these goals, every promotional work carried out both in the sector and within the brand 'Made in Türkiye' is very important. We have accelerated our promotional activities in countries where our export have a high market share, as well as in emerging markets. We introduce the values of our country to the world.”
Despite the pandemic, Türkiye closed 2020 with records broken in export and wrote a success story that will set an example for the world in 2021. The Turkish exporter, which successfully evaluated the breakdown in the global supply chain, realized $224 billion in exports in 2021, bringing forward its 2022 target by one year.
70% of the world's hazelnuts are from Türkiye
Food and agriculture, which are among the sectors that have a large share in this success, also play an important role in international trade. The food and agriculture sector showed that it is an important supplier in the world with exports exceeding 22.5 billion dollars in 2021. Turkish agriculture and food sector continue to lead more than 180 countries with many products. Türkiye has some of the best agricultural ecosystems in the world, producing strong foods, raw materials, and organic products throughout the year. Türkiye is the world's largest producer of nuts, dried figs, apricots, grapes, and bulgur. Hazelnut, the secret ingredient of chocolate confectionery, is exported to 150 countries around the world and accounts for 70% of the world's hazelnuts.
Reached nearly 1 billion viewers
Turkish Exporters Assembly (TİM) has moved to draw attention to the rise of three sectors in order to further increase the worldwide awareness of Turkish export products and sectors. In this context, cooperation was established with BBC World News. BBC World News teams with close to 1 billion viewers in Europe, North America, Latin America, Africa, Asia Pacific, Middle East, and South Asia; they prepared 3 documentaries on Food & Agriculture, Textile & Jewelry, and Innovation & Technology. The second film, about the food and agriculture sector, was screened by BBC World News in early February. The promotional film, which also featured Şemsa Denizsel and Duygu Elekdar, examined the dry-age fruit, olive-olive oil, cereal pulses, hazelnut sectors, and included products such as age-raisins, cherries, fig tomatoes, cucumbers, and apricot.
"Promotions are very important for our export"
Stating that they continue to implement all global communication projects in terms of promoting export sectors and products in target markets, TİM Chairman İsmail Gülle said, "As our export increase, we carry our targets further. In 2021, we exceeded $224 billion and reached the next league in the world. This year, we are raising our target with confidence in the coming years by exceeding $250 billion. In order to achieve these goals, every promotional work carried out both in the sector and within the brand 'Made in Türkiye' is very important. Especially after the pandemic, the transformation of global supply chains provided an important opportunity for our country. In order to evaluate this situation well, we have accelerated our promotional activities both in countries where our exports already have a high market share and in emerging markets. We introduce the values of our country to the world. The project we carried out with BBC World News is a product of our work."